The growth of the Internet over the last 20 years and the most recent meteoric rise of Social Media has made ‘digital’ an important aspect of the marketing programs for all organizations, in any industry. Ensuring that there is a correct complement of traditional marketing with digital channels provides the most efficient and effective marketing mix.
Whether a government organization, a non-profit entity, or a for-profit business, there is a growing requirement for the inclusion of digital channels in the integrated marketing communications program. Providing opportunities for greater reach, increasing connectivity, better monitoring and an increasing return-on-investment (ROI), digital channels are being chosen over traditional alternatives at an increasing rate.
Who Should Attend the Digital Marketing Program?
The modules of the certificates are NOT designed just for the technical people within your organization (although they are more than welcome and will gain significant insights). The programs have been specifically designed to provide ALL organizational members, from individual employees to upper and senior management, with an increased understanding of the opportunities and potential of various digital marketing channels. Having this key knowledge and understanding at multiple levels within and across the organization helps increase understanding, support, and effectiveness of your digital deployment.
In fact, the Digital Marketing Program is not just for marketers! Digital and social media are essential components of many departments within organizations including Public Relations, Human Resources, Customer Service, Competitive Intelligence and more.
Where can I complete my training?
You are able to complete the Digital Marketing Program either at one of our partner training locations throughout North America; Gardiner Centre at Memorial University of Newfoundland (St. John’s, Newfoundland, Canada), Sprott School of Business at Carleton University (Ottawa, Ontario, Canada), Opus College of Business Executive Education at University of St. Thomas (Minneapolis, Minnesota, USA), and Edward’s School of Business Executive Education at the University of Saskatchewan (Saskatoon, Saskatchewan, Canada).
You can also complete a client program conducted specifically for your organization at your location. Contact us for additional information.